Daniel and Sarah were going to a movie, and they started discussing the way the theater offered discounts to senior citizens before 6:00 pm. Sarah commented, "That's discrimination. They see the same movie in the same seats. Why should they pay less?" Which of the following is NOT one of the explanations as to why this is not treated as discrimination?
A) Marketers can use pricing as a way to influence demand.
B) Services are not subject to the Robinson-Patman Act.
C) Marketing practice allows discounts as long as they do not discriminate within protected classes.
D) Senior citizens can rarely afford the costs of the full-priced tickets.

Question

Quizplus · Accepted Answer

The correct explanation is that while marketers can use pricing strategies to influence demand, offer discounts to certain groups, and are not restricted by the Robinson-Patman Act in the context of services, the assertion that senior citizens can rarely afford full-priced tickets is not a valid reason for not treating this as discrimination. It's a stereotype and not a legal or marketing-based rationale.

Daniel and Sarah Were Going to a Movie, and They