In which sort of vertical marketing system does a manufacturer exert the most control?

Question

Quizplus · Accepted Answer

In a Corporate Vertical Marketing System (VMS), the production and distribution processes are owned by a single company, allowing the manufacturer to exert the most control over the entire system. This contrasts with Administered and Contractual VMS, where control is exerted through size and power or contracts, respectively, and not through ownership.

In Which Sort of Vertical Marketing System Does a Manufacturer