Before the emergence of strong retailers, manufacturers traditionally had more power in supply chains based on the power of the brands they had built.

Name: Before the emergence of strong retailers, manufacturers traditionally had more power in supply chains based on the power of the brands they had built.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Manufacturers used to have more power in supply chains due to their control over product manufacturing, brand reputation, and distribution channels, which allowed them to dictate terms to retailers.

Before the Emergence of Strong Retailers, Manufacturers Traditionally Had More