Dawn's Marketing Director Urged Her to Give Special Attention to Several

Dawn's marketing director urged her to give special attention to several of the retailers buying her firm's product. He even suggested they might take some short-term losses if necessary. Why would the marketing director decide to do this?

A) He was concerned that if the firm were seen as being too strict or too firm, it might be seen as unethical.
B) He felt that if the retailers do well, it will benefit Dawn's firm in the long run.
C) He was concerned that damaging the retailers might lead to lawsuits from them.
D) He knew that if he drove even a few of the firms to bankruptcy, his firm would end up losing money.