What happens in an administered vertical marketing system when different levels of power between two parties is significant?
A) Companies may be dependent on each other, but the benefits are not equally distributed.
B) Regardless of the safeguard established in the design of the system, the strong party can essentially do what it wants to do.
C) Within a short period of time the administered VMS will evolve into a corporate VMS.
D) The weaker party can protect itself with a franchise agreement.
Correct Answer:
Verified
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A) Discount
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