Many Companies That Have Been Around for a Few Decades

Many companies that have been around for a few decades will observe how the way they interact with their own buyers and sellers has changed from adversarial, price focused transactions to a fundamentally different kind of system characterized by more trust, lower costs and more flexibility. This more modern approach is known as

A) supply chain management.
B) agile marketing.
C) relationship marketing.
D) egalitarian management.