Crystal saw a new brand of salsa being promoted online, and it was getting great reviews. She couldn't find it anywhere in her area, so she began a campaign using social media to convince grocery retailers to start carrying this new brand. This is an example of what kind of retail strategy?

Question

Quizplus · Accepted Answer

Pull strategy involves creating demand for a product through consumer interest, which then encourages retailers to stock the product. Crystal's campaign to get grocery retailers to carry the new salsa brand by generating consumer interest is a classic example of a pull strategy.

Crystal Saw a New Brand of Salsa Being Promoted Online