Paula's firm was relaunching a line of yard tools and an argument broke out in the marketing department. The veterans wanted to focus on lawn care centers, nurseries and selected hardware stores. On the other hand, the younger marketers wanted to emphasize an online push. Paula stepped in and asked what kind of research was available that discussed the balance between online and retail brick and mortar stores. Both groups came back with the same answer
A) About a third of retail sales are online.
B) More than three-quarters of retail sales were made online.
C) Within the last few years, the retails sales for online and physical stores were about the same.
D) The overwhelming majority of sales occur in physical stores.
Correct Answer:
Verified
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