Jordan had been working diligently to gather as much information as possible about the stores where his firm might put their new line of sports apparel. He was trying to assemble all the criteria he could think of to test each of the stores, but he was feeling more confused than he had been at the beginning. When he was explaining his frustration to Sam over coffee, Sam said, "You're going at the this the wrong way. There's only one question you need to answer." What is that one question?

Question

Quizplus · Accepted Answer

The one question that needs to be answered, "Does the brand belong in a particular retail store?" focuses on the fit between the brand and the retail environment, which is crucial for the success of a new line of sports apparel. This approach helps in determining if the brand's image and target market align with the store's clientele and positioning.

Jordan Had Been Working Diligently to Gather as Much Information