A firm is producing luxury desk sets-letter openers, pencil cups, etc. They are beautifully made, and they are made of rare and expensive materials. When the firm is developing its Place strategies in the marketing mix, what kind of distribution intensity would the firm select for these products?

Question

Quizplus · Accepted Answer

For luxury items made from rare and expensive materials, a firm would likely choose an exclusive distribution strategy. This approach limits the number of places where the product is available, enhancing its luxury status and ensuring control over the brand image and customer experience.

A Firm Is Producing Luxury Desk Sets-Letter Openers, Pencil Cups