Paul and Marcus Were Planning the Launch of a New

Paul and Marcus were planning the launch of a new product line for their firm, and they both got enthusiastic about breaking out of the traditional selling they had been doing using wholesalers to sell directly to the consumers using their website. They had checked with everyone associated with the operations of the website, it was relatively easy to do. They needed to get approval from the CMO because the company would be taking on the new role of

A) marketing intermediary.
B) direct retailer.
C) wholesaler disintermediation.
D) supply chain manager.