Heather was a marketing intern in a large manufacturing firm, and she was attending a meeting to examine how to streamline entire process of getting raw materials to the firm and the finished goods to market. Several of the other participants were talking about "marketing intermediaries," and she was not clear who or what these are. Who are the "marketing intermediaries" that were the focus of this discussion?

Question

Quizplus · Accepted Answer

Marketing intermediaries refer to entities like wholesalers and retailers that help in the distribution of goods from the manufacturer to the final consumer.

Heather Was a Marketing Intern in a Large Manufacturing Firm