Retailers will go through detailed planning to determine the atmosphere, lighting, staffing, layout and many other variables, but they are at the mercy of manufacturers who can dictate what kinds of merchandise will be cared in what stores.

Question

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Retailers often have significant control over the types of merchandise they carry, including brand selection and product mix, although they may work in collaboration with manufacturers and may be influenced by market trends and consumer demand. Manufacturers can suggest or recommend, but retailers ultimately decide what to stock based on their strategy and customer base.

Retailers Will Go Through Detailed Planning to Determine the Atmosphere