Which of the following took on the least amount of risk when creating a brand extension?
A) Yankee Candle Company creating car air freshener products
B) NyQuil creating a sleep aid "ZzzQuil"
C) Clorox creating the wand toilet bowl cleaner
D) Oreo creating cookie dough Oreos
Correct Answer:
Verified
Q12: _ allow one branded product to feature
Q13: What is the difference between a product
Q14: What is the good services continuum? Describe
Q15: How could you describe the innovation (continuous,
Q16: Where does a flip phone user fall
Q18: Consumers typically enjoy a quality product, however
Q19: A consumer purchased a winter coat because
Q20: What drives how marketers create products?
A) Benefits
Q21: A consumer purchases new windows for his/her
Q22: A "fast pass" at an amusement park
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