If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer.

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand adds to a product beyond its functional benefits, often leading to consumers' willingness to pay a premium for a branded item over a generic one of the same quality.

If a Consumer Buys Charmin Bath Tissue That Is the Exact