Swiffer dusters can now be bought with the scent of Febreze. This is an example of what strategy?

Name: Swiffer dusters can now be bought with the scent of Febreze. This is an example of what strategy?
Brand: Quizplus
Rating: 4.9 (43 reviews)

Question

Quizplus · Accepted Answer

Co-branding is a marketing strategy that involves two or more brands working together to promote their products or services. In this case, Swiffer and Febreze are co-branding to promote Swiffer dusters with the scent of Febreze.

Swiffer Dusters Can Now Be Bought with the Scent of Febreze