Alejandro has created a line of small and intense chocolates. He has found a way to give the user the satisfaction of a regular chocolate candy but with its small size, there are far fewer calories. He feels there are many potential customers. Would micromarketing would work well for his business? Why or why not?
A) Yes. Micromarketing is ideal for miniaturized products.
B) No. Micromarketing is for highly customized products with small segments.
C) Yes. Until the business can grow, micromarketing works until large scale is required.
D) No. Micromarketing is no longer practiced for consumer goods.

Question

Quizplus · Accepted Answer

Micromarketing targets a specific group of customers with tailored marketing strategies, which suits Alejandro's unique, small, intense chocolates aimed at health-conscious or dieting consumers looking for satisfaction with fewer calories.

Alejandro Has Created a Line of Small and Intense Chocolates