Stuart is the owner of a small furniture refinishing and rebuilding firm. He has been skeptical but agreed to hear your proposal for behavioral segmentation. When you described a segment, he asked, "How am I supposed to know who these people are?" Intuitively he has addressed which of the criteria for marketing segmentation?
A) Responsive
B) Accessible
C) Measurable
D) Differentiable

Question

Quizplus · Accepted Answer

The Answer of Stuart is the owner of a small furniture refinishing and rebuilding firm. He has been skeptical but agreed to hear your proposal for behavioral segmentation. When you described a segment, he asked, "How am I supposed to know who these people are?" Intuitively he has addressed which of the criteria for marketing segmentation?
A) Responsive
B) Accessible
C) Measurable
D) Differentiable

Stuart Is the Owner of a Small Furniture Refinishing and Rebuilding