The Chief Marketing Officer of a consumer electronics firm wanted to bring out a line of less expensive, simpler appliances to reach new markets. Which of the following would you recommend as her best alternative?
A) Repositioning her current lines
B) Launching a new brand
C) Abandoning the idea
D) Testing the products overseas to determine the best approach

Question

Quizplus · Accepted Answer

Launching a new brand allows the company to target new market segments without diluting the brand equity of their existing, more premium product lines. This approach enables the firm to cater to different customer needs and preferences effectively.

The Chief Marketing Officer of a Consumer Electronics Firm Wanted