The distinction between market research and marketing research includes the different processes in collection and methods that are used in each.

Question

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Market research focuses specifically on gathering information about market needs and customer preferences, while marketing research is broader, encompassing all research activities within marketing, including market research but also covering areas like product development, distribution, and sales strategies. The distinction is not about different processes or methods of collection but rather the scope of research.

The Distinction Between Market Research and Marketing Research Includes the Different