Goal Post Brewing Is a Craft Beer Brewery Located in Chicago

Goal Post Brewing is a craft beer brewery located in Chicago where it has roughly 30% of the market share. Specifically, of the Chicago residents that frequent craft breweries, 30% of them are loyal to Goal Post. What kind of research would Goal Post most likely conduct and why?

A) Goal Post would probably conduct market research to determine if they could capture more market share by opening another location.
B) Goal Post would probably conduct Market Research to determine if there's a viable market in Chicago for opening a craft brewery.
C) Goal Post would probably conduct Marketing Research to perform a competitive analysis.
D) Goal Post would probably conduct Marketing Research to determine if their newest beer is generating more taproom sales.