Goal Post Brewing Company asked their bartenders to talk with customers over the course of a weekend on which beers they'd like to see Goal Post offer in the future. Based on feedback from the bartenders, Goal Post introduced a new, more expensive beer in their taproom a week later. Then, Goal Post monitored the total sales once the new beer was introduced to determine if customers were willing to pay more money for the new beer relative to their existing beer. What was the sequence of research goals and types that Goal Post followed?

Question

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First, Goal Post engaged in exploratory and qualitative research by having bartenders talk to customers to gather ideas for new beers. Then, they conducted causal and quantitative research by introducing a new beer and monitoring sales to see if customers would pay more for it.

Goal Post Brewing Company Asked Their Bartenders to Talk with Customers