Tide is conducting market research to assess a new detergent they're considering. As part of their research, Tide assembled focus groups and conducted personal interviews to collect data. Based on feedback and analysis from the focus groups and interviews, Tide brought the new detergent to market. Unfortunately, the new detergent was a failure and had to be pulled from shelves because it didn't generate enough sales. What are some issues in the data collection process the could've led to the product's failure?

Question

Quizplus · Accepted Answer

The Answer of Tide is conducting market research to assess a new detergent they're considering. As part of their research, Tide assembled focus groups and conducted personal interviews to collect data. Based on feedback and analysis from the focus groups and interviews, Tide brought the new detergent to market. Unfortunately, the new detergent was a failure and had to be pulled from shelves because it didn't generate enough sales. What are some issues in the data collection process the could've led to the product's failure?

Tide Is Conducting Market Research to Assess a New Detergent