Last year, Josh felt cars made in the United States were far superior to those made in Germany or Japan, but now, when he needs a car, German cars are at the top of his list. He has been paying attention to information provided by companies. Marketers know that information and other tools can help create:

Question

Quizplus · Accepted Answer

An attitude is a feeling of like or dislike for something, and marketers use promotions and other marketing tools to create a positive attitude over time.

Last Year, Josh Felt Cars Made in the United States