Angela travels often for work. Sometimes she will do an extensive search to find a special restaurant, but when in a hurry she will fall back on a couple of favorites she knows she likes without thinking too much about it. These decision "short cuts" are known as:

Question

Quizplus · Accepted Answer

Heuristics or "rules of thumb" are when customers select a good option to save the time and effort for more complex decision making.

Angela Travels Often for Work