Which of the following is NOT correct when considering word of mouth feedback after the purchase of an item?
A) Customers are more likely to tell more people when they are dissatisfied than when they are satisfied.
B) Negative stories are often exaggerated to make the story sound more dramatic.
C) As stories get repeated, it is characteristic for negative aspects to be exaggerated from what was the original story.
D) Experienced marketers are able to control word of mouth, both positive and negative, to achieve campaign objectives.

Question

Quizplus · Accepted Answer

Customers are more likely to complain than praise, and "horror" stories get exaggerated with repetition. Marketers are concerned about negative word of mouth because they cannot control it and often cannot even influence it.

Which of the Following Is NOT Correct When Considering Word