Why is it important for marketers to understand post-purchase evaluation as the product or service has already been purchased?
A) With careful consideration of the post-purchase behavior, the marketer can help avoid lawsuits from dissatisfied customers or warranty returns.
B) Collecting information from the purchases and post-purchase behaviors is the most reliable way to gather data about using the General Model of Customer Behavior.
C) Feedback after purchase is the most reliable way to collect information for new product development.
D) The marketer needs to understand behavior before, during, and after purchase to build relationships for future business.

Question

Quizplus · Accepted Answer

While it is important to know why customers purchase a product or service, it is also important to explore why a customer did not buy the product. In addition, there are many paths a customer could follow from need identification to purchase, and the more the marketer know, the more likely it will be that he or she will be able to satisfy customer needs.

Why Is It Important for Marketers to Understand Post-Purchase Evaluation