One of the important assumptions in marketing is that customers make rational decisions in the context and at the time of the purchase.

Name: One of the important assumptions in marketing is that customers make rational decisions in the context and at the time of the purchase.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Although a purchase might not seem rations to you, it is assumed to be rational for the purchaser at the time of the purchase and in that context.

One of the Important Assumptions in Marketing Is That Customers