One definition of culture is that it's a shared and learned set of beliefs and behaviors amongst people. Marketers can see culture as a macro-environmental factor at work when more than one individual is making a purchase decision. Marketers aren't going to change the impact of culture, but they recognize culture's importance when looking at what kind of influence on the customer experience?
A) Contextual influences
B) Shared influences
C) Social influences
D) Individual influences

Question

Quizplus · Accepted Answer

Social influences are other people who are important to an exchange. The culture is what is being observed.

One Definition of Culture Is That It's a Shared and Learned