You can observe many different personalities amongst your family, friends, and acquaintances, but as a marketer you want to know what part of personality most affects buying decisions in a group of people. Which of the following personality aspects most obviously affects purchase behavior the most?
A) Self-image
B) Thought patterns
C) Feelings about buying things
D) Introvert vs. extrovert

Question

Quizplus · Accepted Answer

Self-image is the part of the personality that most obviously affects making purchases.

You Can Observe Many Different Personalities Amongst Your Family, Friends