Unless you are marketing necessities like rent, utilities and transportation, which is your major concern as a marketer?
A) Gross income
B) Net income
C) Disposable income
D) Discretionary income

Question

Quizplus · Accepted Answer

Discretionary income is the major concern for marketers not dealing in necessities, as it represents the amount of an individual's income available for non-essential spending after paying for the essentials like rent, utilities, and transportation.

Unless You Are Marketing Necessities Like Rent, Utilities and Transportation