Marketers include technology in their assessment of the macro-environment because
A) they depend on their smart phones for research and communications.
B) they are looking for expanded opportunities for marketing.
C) they see social media as replacing all other marketing efforts in the near future.
D) they see their competitors using newer technologies.

Question

Quizplus · Accepted Answer

Technology impacts the macro-environment by creating new opportunities for marketing, such as through digital platforms, data analytics, and automation, which can enhance how marketers reach and engage with their target audiences.

Marketers Include Technology in Their Assessment of the Macro-Environment Because