Marketers are aware of all five SPENT areas of the macro-environment but focus only on those two or three that affect their products and services the most.

Question

Quizplus · Accepted Answer

Marketers must be aware of all five aspects of the SPENT macro-environment (Social, Political, Economic, Natural, and Technological environments) and consider how each one could potentially affect their products and services, not just two or three. Ignoring any aspect could lead to unforeseen challenges or missed opportunities.

Marketers Are Aware of All Five SPENT Areas of the Macro-Environment