The marketer should only be concerned about the parts of the micro- and macro-environments that are under his or her control.
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Q68: Technology has enabled companies to collect vast
Q69: Marketers cannot control, and often cannot even
Q70: Marketers are aware of all five SPENT
Q71: The micro-environment is also referred to as
Q72: A company has an immediate environment.
Q74: Although the components of the macro-environment seem
Q75: Marketers need to pay careful attention to
Q76: Consumer groups are not an essential part
Q77: In the social/cultural area of the macro-environment,
Q78: When looking at the macro-environment, "income" and
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