Technology has enabled companies to collect vast amounts of data about customers and transactions. If you were a marketer, which of the following is NOT one of the reasons why you'd want that data, even purchasing the data?
A) They can become data resellers.
B) They can learn about consumer preferences.
C) They can develop insights on how goods are purchased.
D) They can use the data to design new products and services.

Question

Quizplus · Accepted Answer

Marketers primarily collect data to understand consumer behavior, preferences, and to improve or develop products and services. Selling this data, while possible, is not a primary marketing objective and can raise ethical and privacy concerns.

Technology Has Enabled Companies to Collect Vast Amounts of Data