Potential customers can be overwhelmed at the amount of information they can get on a product even though it is easier to find the product and buy it if they choose. This is an example of what part of the macro-environment?
A) Government concerns about privacy
B) Changing household patterns
C) The paradox of technology
D) The shift in values

Question

Quizplus · Accepted Answer

The paradox of technology refers to situations where technological advancements make certain tasks easier (like finding and buying products) but also introduce new challenges or complications (such as information overload). This scenario exemplifies how technology can both simplify and complicate consumer experiences.

Potential Customers Can Be Overwhelmed at the Amount of Information