A true competitive advantage is one that is valuable to customers and
A) can't be easily copied by competitors.
B) is easy to communicate.
C) can be tied to a slogan.
D) is consistent with your mission statement.
Correct Answer:
Verified
Q23: Marketing should guide the firm's mission by
Q24: Companies differentiate by focusing on
A) pricing.
B) mission
Q25: Companies can differentiate based on which type
Q26: Generally speaking, "lower price is seldom a
Q27: A company's unique selling proposition is often
Q29: Having a competitive advantage is not enough.
Q30: Customers prefer one brand over another based
Q31: Can only one company have a true
Q32: Corporate-level strategy results in a mission statement
Q33: When evaluating a firm's internal situation, you
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