Having a competitive advantage is not enough. A company also has to be able to do what?
A) Sustain it beyond the near term.
B) Effectively communicate it to the target market.
C) Appeal to enough customers to be profitable.
D) All of the above
Correct Answer:
Verified
Q24: Companies differentiate by focusing on
A) pricing.
B) mission
Q25: Companies can differentiate based on which type
Q26: Generally speaking, "lower price is seldom a
Q27: A company's unique selling proposition is often
Q28: A true competitive advantage is one that
Q30: Customers prefer one brand over another based
Q31: Can only one company have a true
Q32: Corporate-level strategy results in a mission statement
Q33: When evaluating a firm's internal situation, you
Q34: A valid marketing objective meets which of
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