Mel wants to create a profile on the social networking site LinkedIn so he can make connections in his profession. He notices there are many professionals in his area, so using creativity in his photos, audiovisual elements, and profile will be necessary if Mel wishes to stand out. However, he must also provide the information people in his profession expect to see so he appears to be competent and successful. Mel's attempt to balance these two needs is best represented by which theory?

Question

Quizplus · Accepted Answer

Structuration theory best represents Mel's attempt to balance creativity with professional expectations on LinkedIn. It suggests that individuals navigate and use structures (in this case, professional norms and expectations on LinkedIn) while also having the agency to act creatively within or against these structures to produce and reproduce social systems. Mel's effort to stand out creatively while adhering to professional norms is a practical application of structuration theory.

Mel Wants to Create a Profile on the Social Networking