General Electric's corporate slogan is Imagination at Work, rather than the more specific Power Generation at Work. This company is engaging in strategic _______________ to allow both employees and consumers to interpret the slogan in ways that best suit them.

Question

Quizplus · Accepted Answer

The correct answer is strategic ambiguity. General Electric uses a broad slogan to allow for multiple interpretations, which can appeal to a wider audience and adapt to various aspects of their business beyond just power generation.

General Electric's Corporate Slogan Is Imagination at Work, Rather Than