Singer and social activist Bono has established a charity called One, which is dedicated to fighting poverty and preventable diseases in the world. He has frequently called on other celebrities such as Brad Pitt, Matt Damon, and Ellen DeGeneres to make commercials on behalf of the cause, and politicians such as President Barack Obama and Secretary of State Hillary Clinton have been interviewed about the issues the organization battles. The One organization seems to realize the persuasive power that __________ can have.

Question

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The One organization leverages ethos, which is the appeal to credibility or character, by involving well-known celebrities and politicians to endorse and discuss their cause, thereby enhancing its persuasive power.

Singer and Social Activist Bono Has Established a Charity Called