Appeals to positive _____________ are often most effective at persuading people to change their attitudes or opinions, whereas appeals to negative ones are frequently most effective at inducing behavioral change.

Question

Quizplus · Accepted Answer

Appeals to positive emotions are more effective in changing attitudes or opinions because they create a positive association with the change, making it more appealing. Appeals to negative emotions, on the other hand, can motivate immediate behavioral changes to avoid negative outcomes.

Appeals to Positive _____________ Are Often Most Effective at Persuading