A booster club at a local high school needs to raise money for the football team's trip to the state championships. They mail out a flyer offering potential sponsors different levels of sponsorship: $1,000 (diamond); $500 (platinum); $250 (gold); $100 (silver); $50 (bronze). The boosters were afraid that if they asked for $50 outright, many supporters would balk at the cost. But they hope that by using the __________ approach, the sponsors will think $50 is reasonable.

Question

Quizplus · Accepted Answer

The anchor and contrast approach is used here, where higher sponsorship levels ($1,000, $500, etc.) serve as anchors, making the $50 option seem more reasonable by contrast.

A Booster Club at a Local High School Needs to Raise