When McDonald's puts on its roadside signs "99 billion served", the company is hoping you will want to eat where so many other consumers have because of what principle?

Question

Quizplus · Accepted Answer

The principle of social validation suggests that people are more likely to engage in an action if they see that many others are doing it. McDonald's highlighting "99 billion served" leverages this principle by implying that a vast number of people have chosen to eat there, suggesting it is a popular and trusted choice.

When McDonald's Puts on Its Roadside Signs "99 Billion Served