Fully define both "data mining" and "customer analytics." How are they the same-and how are they different?
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Q5: "Dirty" data can mean all of the
Q6: Preparing customer data for analysis (the analysis
Q7: What characteristic dictates most whether a company
Q8: The second stage in the evolution of
Q9: The authors predict the next stage of
Q10: The purpose of customer analytics is:
A) develop
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Q14: According to Jim Goodnight, why is it
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