The Four Seasons Hotel at the Kingdom Centre in Riyadh, Saudi Arabia, not only rents its facilities and
Ballrooms for wedding celebrations but it also offers wedding planning services and on-site wedding expert. According to Webster, with respect to buying center influences, senior managers should remember that people are ________.

Question

Quizplus · Accepted Answer

B) This choice is correct because it emphasizes the idea that in a business context, especially in services like wedding planning, the focus is on providing solutions to customer problems rather than just selling a product. This perspective is crucial for understanding customer needs and delivering value.