After the Arab revolutions that took place in 2011, NAS Trends took the opportunity to leverage on its ________ and come up with new themes such as: "Hope", "Faith", and "Raise your head up, you're Egyptian.

Question

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NAS Trends leveraged its brand personality, which refers to the human characteristics associated with a brand, to introduce themes that resonated emotionally with consumers, especially in the context of the Arab revolutions.

After the Arab Revolutions That Took Place in 2011, NAS