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When Kuwaiti Food Company Americana Suggested in the 1980s That

Question 1

Multiple Choice

When Kuwaiti food company Americana suggested in the 1980s that Cadbury join them in the Egyptian market, Cadbury signed up for a 35 percent share of the new subsidiary. Apart from this share buying strategy, what other options does a company have, in terms of acquisitions, when expanding?


A) enter friendly talks with a competitor
B) innovation imperative
C) launch a new product
D) product development
E) acquire patents and buying a licence/franchise

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