Whatever retailers do to enhance ________, they must keep women in mind. Although in some parts of the Arab world, women are not the main decision-makers in a household, the female role is increasing.

Question

Quizplus · Accepted Answer

Customer equity refers to the total combined customer lifetime values of all the company's customers. Enhancing customer equity involves understanding and catering to the needs of key customer segments, such as women, whose influence is growing in decision-making.

Whatever Retailers Do to Enhance ________, They Must Keep Women