Because consumers generally fail to recognize when their razors need to be replaced, the Gillette razor cartridges feature colored stripes that slowly fade with repeated use, signalling the user to move on to the next cartridge. This is an example of increasing sales through increasing the frequency of consumption.

Question

Quizplus · Accepted Answer

The colored stripes on Gillette razor cartridges serve as a visual cue for consumers to replace their blades more frequently, potentially increasing sales by encouraging more frequent purchases.

Because Consumers Generally Fail to Recognize When Their Razors Need